mobile background

COMPANY OVERVIEW
Company name
Wisdom Asset Management Korea 
슬기자산운용(주)
CEO
Jeon Hyo-jun
Shareholders
100% owned by employees and executives 
Number of employees
 9 (Investment: 4, Admin: 4, Non-standing: 1) 
Total Equity
 KRW 55.9 billion (December 2025)* 
AUM
KRW 568.9 billion (December 2025)*
Business classification & Dates

Corporate Registration: June 19, 2019
Private General Collective Investment Fund Business (FSS) October 20, 2019
Authorized Foreign Exchange Institution (BoK) December 2, 2019
Investment Advisory & Discretionary Investment Management (FSS) December 21, 2021 

Address
1402, S-trenu, 37, Gugje-geumyungro 2-gil, Yeongdeungpo-gu, Seoul 
Contact information 
whl@wisdomasset.co.kr
Homepage


“ *AUM is based on NAV sum and does not include leverage”

mobile background

INVESTMENT PHILOSOPHY

The foundation of asset management is,
 first and foremost, trust with clients.


We align the interests of clients, 
employees, and shareholders, 
and will uphold the principle of good 
faith and trust with our clients.
We strive tirelessly to read the changes 
of the world, find strong companies
and build a living portfolio. 
[
We define a "strong company" as one that is:  
Structurally Growing | In a State of Excess Demand | In Turnaround 
]

 01 

Weighting & Timing

Maintain the optimal portfolio through relative comparison of existing holdings and potential candidates.
Pursue capital efficiency through appropriate entry timing.

 02  

 Good Industries

Pursue mid- to long-term compound returns in structurally growing industries


 03 

Business Model

Businesses that deliver special value to customers & derive repeated purchases. Moats, and competitive intensity

 04 

Valuation

Company's value in consideration of current interest rates and market valuation

 05 

Management

Management capable of responding sensitively
to changes in the environment

The foundation of asset management is, first and foremost, trust with clients.
We align the interests of clients, employees, and shareholders, 
and will uphold the principle of good faith and trust with our clients.
We strive tirelessly to read the changes of the world, 
find strong companies, and build a living portfolio.

[

We define a "strong company" as one that is: 
 Structurally Growing | In Turnaround 
 In a State of Excess Demand 

]

 01 

Weighting & Timing

Maintain the optimal portfolio through relative comparison of existing holdings and potential candidates, 

Pursue capital efficiency through appropriate entry timing

 02 

Good Industries

Pursue mid- to long-term 
compound returns in 
structurally growing industries 



 03 

 Business Model 

Businesses that deliver 
special value to customers & 
derive repeated purchases. 
Moats, and competitive intensity


 04 

Valuation

Company's value in 
consideration of current 
interest rates and 
market valuation


 05 

Management

Management capable of 
responding sensitively to 
changes in the environment



mobile background

COMPANY VISION
 One person's dream is a mere dream, 
but everyone's dream becomes reality.

 — Genghis Khan

[

Our vision for Wisdom Asset 
Management is as follows

]

 01 


A trusted and long-running asset management company

 02 


Open to learning and 
taking on new challenges

 03 


 An appropriate scale of assets
with clients who trust us

 04 


Employees achieve a high 
level of financial freedom

 05 


A place of happy 
self-actualization

One person's dream is a mere dream, but everyone's dream becomes reality.
 - Genghis Khan


[
Our vision for Wisdom Asset 
Management is as follows
]

 01 

A trusted and long-running asset management company

 02  

Open to learning and taking on new challenges

 03 

An appropriate scale of assets with clients who trust us

 04  

Employees achieve a high level of financial freedom

 05 

A place of happy self-actualization

 Mission 

[

We are committed to fostering 
top talent, empowering 
them with autonomy, 
and rewarding excellence 

]

mobile background

Mission

[

The reason why we exist is because we always 
learn Looking for better investment opportunities,
Share your achievements with the members 
To continue as a satisfactory investment firm

]

Wisdom Asset Management Co., Ltd. 

Email. whl@wisdomasset.co.kr | www.wisdomasset.co.kr

1402, S-trenu, 37, Gugje-geumyungro 2-gil, Yeongdeungpo-gu, Seoul (07327)